The town is a second class municipality in the province of Pangasinan, with a population of 57,355 people. It is famous for being the hometown of President Fidel V. Ramos, the 12th President of the Philippines. According to townsfolk, town got its name from an early incident wherein some visitors cried in Ilocano, "Naasing kayo," which meant, "You are hostile," to some natives who were uncomfortable with their presence. With this antagonistic attitude, the Spaniards named the locality, "Villa De Asingan," meaning, the town of the hostile. Later, it was shortened to Asingan. Despite its earlier reputation, Asingan has evolved into a town that is far from hostile.When the revolt against the Spaniards broke out in 1762, only Asingan and Binmaley did not join the uprising. Instead, Asingan became the refuge of Dominican friars whose lives were endangered; thus earning the town the title of "Most Noble and Most Loyal Asingan."

Today, the municipality aims to be a self-reliant, ecologically-balanced, and orderly community through agro-industrial promotions, trading, and tourism development. Its main products are agricultural, specifically rice and vegetables. Loom weaving is also an important source of income for locals.

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