Located strategically on the central part of eastern Pangasinan, Urdaneta is among the most progressive cities in Northern Luzon. With its campaigns for a clean environment, the city has been recognized as one of the region’s cleanest, greenest, and most liveable cities.

In terms of annual regular income, Urdaneta beats all cities in Region 1. It produces rice, vegetables, and noodles, and also has the largest cattle market in Northern Luzon. Numerous financial and banking institutions can also be found here, making the city among the best vibrant economies in the entire Ilocos region.  Despite an urbanization level of 53.76%, agriculture remains to be the major source of income and livelihood of its people.

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